The EOC.FREIGEIST range is the outcome of the collaboration between FREIGEIST and the award-winning engineer James O’Callaghan: the successful combination of stylish eyewear design and architectural precision in a strictly limited collection. Each model is only available in a limited quantity of 222 throughout the world and each is marked with a unique number.
James O’Callaghan is much more than a successful engineer, who has a vast portfolio of stunning projects and has won prestigious accolades. His creativity and his work create a link between different worlds – he is a down-to earth innovator who combines architecture and engineering expertise, design and pragmatism, marketing and social awareness to create something new.
He doesn’t describe it as being his favourite material, as such, but it’s with his glass structures that James O’Callaghan has celebrated his greatest successes. For numerous Apple stores in New York to Shanghai, he has received considerable acclaim for his facades and stairs made from laminated glass. These works not only demonstrate his principle of exploiting the physical possibilities of a material to the greatest possible extent, but also his precise knowledge and great understanding of the material.
The journey from glass to eyewear is a short one. However, the collaboration between James O’Callaghan and FREIGEIST involves the design of the frames. Here, he also demonstrates the great empathy and intuition he has shown in his projects that have catapulted him to being the biggest name in the sector. He acknowledges to immediately understanding the FREIGEIST brand and its values. What’s more, these values are very much in line with his own work to date. Simplicity and consolidation of form, together with an instinct for the needs and preferences of the client, are clearly evident in the portfolios of both collaborating partners. Things were bound to go well. And they certainly did: the EOC.FREIGEIST collection was not created with the intention of achieving a quantum leap in eyewear design. But if anything, this is the precise reason why it’s successful. Attempts should not be made to alter masculine appeal and charm, what men really want are accessories which underline these characteristics in a new way.
In order to make the greatest advancement in design and functionality, new standards were also defined with regard to the materials used in the EOC.FREIGEIST collection. Aluminium, acetate and titanium offer a level of quality which meets the required exacting standards. FREIGEIST chose to manufacture the frames where each material could be produced to the highest possible quality. Without the use of colour or other additions, a collection has been created which exceeds all previous ranges in terms of quality standards.
Eyewear design is expressed in its purist and robust form. “For me, not using a hinge means overcoming an obstacle to design - and achieving this without restricting functionality. As the frame has been cut and folded from a single piece of titanium, its dimensional stability is greater than virtually any other eyewear”, explains James O’Callaghan. No other material offers the potential to realise such an innovation in eyewear design. The natural colour of the raw materials accentuates the authentic masculinity of the models.
The robust and yet incredibly light aluminium in matt silver grey is processed in Japan for EOC.FREIGEIST and features a linear design. The outstanding characteristics, which give this material such immense potential for exceptionally discerning design, are not entirely unfamiliar. The aluminium models in the EOC.FREIGEIST collection are reminiscent, for instance, of the Apple MacBook in appearance and surface feel. Refined finishing touches, such as the nose pads, highlight sophisticated and detailed workmanship that provide maximum comfort, complement the honed shape that accentuates the distinctly masculine design.
Acetate is one of the classic materials used in the manufacture of eyewear and is given a whole new identity in the EOC.FREIGEIST collection. The acetate frames, which are intricately manufactured in Germany, combine bold angular shapes with dark facets. The distinctive black silhouette provides scope for a variety of looks - the sunglasses have a glossy surface, the eyewear frames have a sophisticated matt finish. This ensures the perfect look for men who enjoy an uncompromisingly masculine style through their choice of eyewear.
The strictly limited collection from EOC. FREIGEIST combines masculine minimalism with the highest quality. The frames feature a minimalist, yet distinctive style, of design based on architectural influences, innovative technologies and highly specialist technical expertise. The principles of questioning conventions and standards whilst at the same time tailoring the products to the needs of the customer, are evident throughout the entire collection.
The collection pursues new directions in design, materials and manufacture, which guarantee both comfort and stability. This stunning collection also includes several eyewear frames which represent new innovations for the FREIGEIST range itself. For instance, for the very first time the brand is presenting three models of sunglasses for free-thinking men who also want to look cool and confident when the sun shines. A completely new concept for Eschenbach Optik is an eyewear model which has no hinges. With a frame that has been laser cut from one single piece of titanium, the masculine silhouette boasts unprecedented shape retention. Eyewear design at its most pure and robust. “For me, not using a hinge means overcoming an obstacle to design - and achieving this without restricting functionality. As the frame has been cut and folded from a single piece of titanium, its ability to retain its shape is greater than virtually any other eyewear,” explains James O’Callaghan.
The exclusive nature of the collaboration manifests itself not only in the unique visual appearance, but also in the sales concept behind the collection. Each of the six models is only available in a limited edition of 222 throughout the world, with a consecutive number on each one.
FREIGEIST is setting new standards in urban masculine design combined with lightness and comfort. What’s more, some models from the current collection are leading the way when it comes to one specific detail which at first sight could almost be overlooked. But it never is. Because these models feature the specially developed Easy Glazing System (EGS) which has exceptional characteristics:
The Easy Glazing System represents a major advancement in optics. As it makes the lenses even easier, quicker and more secure to glaze. Thanks to the Easy Glazing System, the lenses can be fitted into the frame by hand in just a few easy steps to create a visually appealing and stable pair of glasses.
Another innovation is the Torx screw which has been specially developed for FREIGEIST. It is the smallest and most inconspicuous screw of its type on the market, yet it still creates a secure and durable screw connection as a result of its special thread coating. It cannot slip out of place and this prevents damage to the frame.
Despite its inconspicuous appearance, the attractive design of the innovative Torx screw makes it a stylish element of the eyewear frame. When used in combination with the Easy Glazing System, this tiny and ingenious screw makes it possible to create trailblazing eyewear design which unites comfort, stability and an individual look for men who are free spirits.
Eyewear for men with larger head sizes does not necessarily have to be heavy. The 9 gram eyewear frames from FREIGEIST offer everything that contemporary design demands: structural shapes reflective of modern architecture, a colour palette inspired by the premium car industry and a functionality which meets the requirements of the wearer perfectly.
The 9 gram frames from FREIGEIST are some of the lightest eyewear frames that Eschenbach Optik offers - despite them being specially designed for larger head sizes. This achievement is not down to luck, but to meticulous calculation.
Every size of Freigeist frame is lightweight. There is no compromise. 9 gram eyewear - the name says it all. Because these successful FREIGEIST frames weigh just 9 grams without lenses. No more. As well as a functional yet visually appealing design, this guarantees exceptional comfort and makes these frames extremely comfortable to wear all day long.
The titanium plate is extremely thin and ultra light, yet it still exudes an authentic masculine cool which is characteristic of the FREIGEIST eyewear collection. These ultra light eyewear frames also guarantee exceptional stability, which meets the requirements of the wearer perfectly. What’s more, the full rim frame features a special titanium hinge which makes glazing much easier.
The current FREIGEIST collection combines ingenious design with the highest quality materials. This means that the new models not only create a stylishly authentic look which is ideal for both work and leisure, but also ensure maximum comfort at all times. The purist masculine design is enhanced by the perfect colour palette to create individual and distinctive looks. Discover the highlights of FREIGEIST.